Packaging is the first physical interaction a buyer has with your brand. For craft distillers, selecting the correct bottle shape can tell a story of heritage or futuristic refinement.

In this guide, we break down:

1. Glass Clarity (Super Flint vs. Soda Lime Glass)

2. Weight and Table Stability (Heavy base punts)

3. Neck Finishes (GPI/GCMI thread vs. Cork stopper finishes)

A premium bottle makes spirits look premium. Read on to learn how to stand out on retail shelves.